BRENDAN MAHONY
CREATIVE DIRECTOR
GILLETTE
When Gillette Venus wanted to inspire more young women to take up sports, I created The Upside—the world’s first five-a-side team powered by skin positivity.
HSBC
To position HSBC as the perfect partner for business leaders, I led the strategy for See Around Corners, a global brand narrative delivering concise insights to help entrepreneurs and executives stay ahead.
SAMSUNG
When Samsung wanted to highlight its role in driving sustainability, I built The Slice, a platform that educated young people on how technology can transform food systems.
PAMPERS
When Pampers launched its innovative nappy, I developed Born To Roam, a series starring parenting creators tackling outdoor adventures with confidence.
RIMMEL
To connect Rimmel’s Kind & Free range with Gen Z, I came up with Grounded in Goodness, a platform offering practical, no-nonsense advice on building sustainable beauty routines.
DETTOL
When Dettol wanted to raise awareness for its Laundry Sanitiser, I created Break The Cycle, a challenge-style show featuring popular cleanfluencers.
