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Samsung

The Slice

Video | Talent | Social 

When Samsung wanted to highlight its role in driving sustainability, I built The Slice, a platform that educated young people on how technology can transform food systems.
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Samsung wanted to showcase how its technology can drive sustainable solutions, like urban agriculture, by promoting the launch of the world’s first farm-to-table pizzeria.
Too often, sustainable choices are seen as sacrifices. But going green isn’t about settling for less—it’s about finding new and better ways to do what we love.
With that in mind, I created a future-focused platform to educate young people on the benefits of sustainability, highlighting what we can gain from a greener future, not just what we have to give up.
The Slice combined coverage of Samsung's event with a deeper dive into how technology and sustainability can transform food systems, serving up hope for green-leaning consumers.
On the ground, a roster of popular creators shared social content that transported audiences into Samsung’s vision for the future of farming. This was paired with a video series exploring food trends and expert perspectives, demonstrating how sustainability can enhance city living and highlighting how companies like Samsung are leading these changes.

Copyright Brendan Mahony | 2024 | All Rights Reserved 

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