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HSBC
See Around Corners
Video | Editorial | Animation | Social
To position HSBC as the perfect partner for business leaders, I led the strategy for See Around Corners, a global brand narrative delivering concise insights to help entrepreneurs and executives stay ahead.
HSBC wanted to create a global brand narrative to establish itself as the world’s preferred international financial partner for business leaders.
Today’s entrepreneurs and executives are spinning more plates than ever. With the economic and technological landscape shifting so quickly, staying ahead is essential—but finding time to keep up is no easy feat.
I created a strategy to deliver clear, concise global insights to business leaders, zeroing in on what matters most. This positioned HSBC as the go-to partner for identifying opportunities early and accelerating business success.
See Around Corners distilled emerging industry trends into a series of concise, fast-paced videos.
Powered by real-time data and research, each 90-second video unpacked a critical topic using a mix of animation, data visualisation, and narration.
Tailored to ten markets across three regions, the series was optimised for digital consumption, shared in relevant online spaces, and strategically timed to reach business leaders during their busiest, on-the-move moments.
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