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Pampers
Born To Roam
Photography | Talent | Editorial | Illustration | Social
When Pampers launched its innovative nappy, I developed Born To Roam, a series starring parenting creators tackling outdoor adventures with confidence.
Pampers’ nappies now feature an innovative Stop and Protect Pocket designed to prevent messy leaks—and the dreaded ‘poonami.’ The brand wanted to highlight this benefit to parents, justifying its premium price.
Many mums feel isolated during the early years of parenthood. While getting out and about is vital for baby’s development and mum’s mental health, even simple outings can feel overwhelming—especially when preparing for every possible scenario requires so much mental and physical effort.
I wrote an idea to encourage parents to do new things, positioning Pampers’ nappy range as the perfect companion for these adventures, thanks to its superior leak protection and ability to handle messy moments.
Born To Roam starred parenting creators as they tackled a series of expeditions armed with Pampers’ new nappies to handle any unexpected surprises along the way.
The talent’s adventures came to life as animated photo journals, capturing the joys and challenges of exploring the great outdoors with little ones. These stories also inspired a collection of illustrated activity cards, showcasing how Pampers helps parents feel prepared for anything.
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